The Cereal Aisle Syndrome

The Cereal Aisle Syndrome is scenario when a user is experiencing “choice overload.” Imagine walking down the cereal aisle of a grocery store. Sometimes the aisle can be nearly 100 feet long and sometimes 4 to 5 rows high of all sorts of different brands and types of cereal: healthy, sugar, fiber, organics, private label, etc. The experience most people have Continue reading »